BY TIFFANY SONDERGAARD, PR SUBJECT MATTER EXPERT
Congratulations on a successful 2024 auto show! With a staggering 62,000 attendees, including 2,400 more than last year, your event made quite an impression. But how do you maintain this momentum and stand out even further? Here at –TS Brand Elevation, we specialize in promoting regional and national clients through bold, creative, and strategically focused PR and event marketing. Whether you’re planning your next auto symposium or seeking to elevate your brand presence, we’ve got you covered. Consider how successful dealerships captivate audiences and elevate their brand identity. Subaru transformed their space into a dog park, Mercedes showcased an impressive fleet of 22 cars, Toyota created an immersive experience with trivia and games, and “Lambo” had kids clamoring to explore their luxury car trunks. These elaborate displays create a vibrant festival atmosphere, drawing in crowds with a kaleidoscope of colors, scenery, and inventive creativity. It’s this excitement and anticipation that drives thousands of attendees to auto dealer shows year after year. Just like the halftime show at the Superbowl, attendees eagerly anticipate what each exhibitor will unveil. As they stroll past your dealership brand and car display, the question arises: will you capture their attention or be overlooked? That’s where impactful PR and event marketing come into play. With our expertise, we can help you craft a captivating experience that leaves a lasting impression on attendees. Whether it’s through interactive displays, engaging activities, or immersive brand experiences, we’ll ensure your booth stands out from the crowd. So, as you plan for your next auto symposium or industry event, consider the impact of your brand presence. With the right strategy and execution, you can turn heads, attract visitors, and leave a lasting impression that sets your brand apart from the competition.
