ANNUAL AUTO SHOW
We have continued to grow and improve your annual auto show, including showcasing all product lines sold in our dealerships. With an average of over 60,000 attendees (pre-covid). We are adding a new section, “The Tuner Section” this should add an additional 15,000 attendees.
COMMUNITY SUPPORT
Through our GLVADA Charitable Gifts Programs, the Lehigh Valley Auto Show, the GLVADA Cup Golf Challenge and other activities, we were able to contribute over $100,000 to local charities. Through this consistent support, GLVADA will be much wider recognized and will be a topic of discussion in many boardrooms. This will go a long way in enhancing the image of car dealers in our community.
GLVADA GIVES BACK PROGRAM
Thanksgiving dinners, over 125 complete thanksgiving dinners provided by local grocery chains and distributed by GLVADA members and associates. We encourage the dealers to do the same at their dealerships with employee participation.
Children’s Christmas Lunch, over 100 children and their families will have a Christmas party complete with lunch, music, toys and pictures with Santa, Reindeer, and a snowman. Every family in need of a Christmas tree, will go home with a tree, lights and ornaments provided by local vendors. We encourage the dealers to do the same at their dealerships with employee participation.
JOB RECRUITMENT
GLVADA’s continued sponsorship of job fairs has assisted dealers to find and hire new employees, In the many major job/career fairs we sponsor, many different franchises participated at NO COST to them.
TECHNICIAN TRAINING
Through our continued support of Northampton Community College’s Auto Technology program, our partnership with Lehigh Carbon Community College and Universal Technical Institute and the sponsorship of the GLVADA Auto Technology Competition, scholarship programs and our support of Skills USA, we are playing a major role in preparing the next generation of employees for our dealers.
STAFF SUPPORT AND RECOGNITION
- Administrative Professionals Day Reception — This event, held on the third Wednesday of April has grown to involve over 150 employees from 45 dealerships. Dealers can host as many administrative professionals as they choose, at no cost to the dealerships.
- Controller Group — With support from PAA, this group meets 2-3 times per year to learn from one another and increase the quality and services provided to their dealership.
- Service Manager Group — Now the largest support group presented by GLVADA, these meetings host 60-65 attendees, and include parts managers, collision center managers, and fixed operations managers.
EDUCATION/TRAINING
New and innovative programs continue to be offered to all dealer members. Outstanding and timely speakers were scheduled for our membership meetings. Our Education Committee will continue to pursue top industry speakers.