The 25th Annual Auto Show, held in March at Lehigh Valley’s Goodman Campus drew an audience of more than 62,000 people and featured all manufacturers with the small exception of BMW, Mini, Lexus, Infiniti, Maserati and Land Rover. All available floor space was filled. Attendance has been steadily growing, with 62,000 attendees in 2024, up from 55,000 over the last five shows(excluding the COVID year, which saw 38,000 attendees). Incredibly, this equates to approximately 6% of the Lehigh Valley’s population attending the event over four days. To put this in perspective, Philadelphia and New York would need over 1.2 million attendees to match our 6% mark, with current attendance hovering around 166,000 over 10 days. The Auto Show is not just a commercial endeavor; it’s a community initiative.Profits exceeding $150,000 per year are reinvested into the community, totaling over $1.2 million from the last seven shows. The new events went over well. Purses & Perfumes attracted a lot of attention and new attendees as did Friday Night Flights with over a dozen wineries, breweries & distilleries. To run the show required 75 volunteers over the four days, 20 of which were supplied by Lehigh University. Police were present at the event 24-hours-a-day, as well. Getting the word out included various media messages by Adams Outdoor, iHeart Radio, Cumulus Radio, WDIY, and WGPA, The Morning Call, Service Electric, BusinessMatters, WFMZ Auto Show, and a lot of social media.
